Five days after the election, blue smoke emerged from the chimneys of Cowley Street. Nick Clegg and David Cameron are finally in bed together – though hopefully not in that B&B Chris Grayling still seems to be hiding out in. Indeed, their appearance in the Downing Street rose garden this afternoon made me think I’d tuned into a civil partnership ceremony, and we’d done the most progressive thing of all: voted a gay couple into Number Ten.
The forthcoming televised debates with the leaders of the three main political parties is a first for the UK. But I can’t help expecting to hear John Sachs screaming ‘Gladiators ready?’, Our Graham with a quick reminder of their policies, or Dale Winton shouting ‘Bring on The Wall!’ With the relentless policy-free docu-profiles and chat-show fêting of candidates for the UK’s next Prime Minister, the realpolitik of the 19th Century has finally been usurped by the reality TV politics of the 21st.
Publishing, Social media, Writing
This article first appeared in The Deal (the official magazine of the London Book Fair) in Spring 2009
Contrary to popular belief, small publishers are better placed to survive a recession than their larger competitors, says Jon Reed.
The worst financial crisis in a century, an international banking collapse and global recession: it is enough to make a publisher cry all the way to the bank. But there is a flip side to the doom and gloom: It is possible to thrive — not just survive — in an economic downturn, especially if you are small, flexible and smart.
Continue reading at Publishing Talk…
Publishing, Social media, Writing
This article first appeared in The Deal (the official magazine of the London Book Fair) in Spring 2008
Trade publishers should learn from their colleagues in the academic sector when it comes to online marketing, says social media expert Jon Reed.
Have you updated your status today? Has anyone written on your wall? Have you spent any Linden dollars? Do you have any idea what I’m talking about? You’re excused for not knowing about mobcasts, or microblogging, or avatars, but the rest? In the 21st Century podcasts, RSS feeds and blogs remain as opaque as String Theory to a frightening number of publishers. Many don’t even know if their authors have their own blogs. And social media? It’s a mystery to them.
From Reed Media 03 Jan 2010:
Social media types are coming out of their bedrooms and emerging, blinking into the light of real-life social interaction! Actually, I never believed that stereotype. But what started as homemade media and geeks behind keyboards is finding new applications in real life all the time. One thing Twitterers like to do is meet each other in person: Twitter, like many social networks, can be a facilitator of real life networking.
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