Media
TELEVISION
Sometimes my tweets make The News… (BBC News, 29 January 2010):
PUBLICATIONS
I’m currently working on a book called “Get Up to Speed with Online Marketing: What you need to know and do to grow your business” for FT Prentice Hall. It should publish in summer 2010. Previously I’ve written the following chapters and articles:
“Sell Yourself Online”, The Writer’s Handbook 2009
Do you have a blog? No? Put down this book immediately and go and start one! Are you on Facebook or MySpace? Go and join now. Feeling more creative? How about starting a podcast, or creating a YouTube video?
When it comes to book promotion, it’s never been so easy and so cost-effective to run your own online marketing campaign. Using social media - free tools used to create and share content online - you can connect with your readers and build an army of fans in no time. That’s just as well, because the bad news is that most publishers are not going to do this for you. Continue reading…
“Time to Talk”, The Deal: The Official Magazine of the London Book Fair, Spring 2008, pp12-15
Trade publishers should learn from their colleagues in the academic sector when it comes to online marketing, says social media expert Jon Reed.
Full article available at Publishing Talk.
“Small and Mighty”, The Deal: The Official Magazine of the London Book Fair, Spring 2009, pp12-14
Contrary to popular belief, small publishers are better placed to survive a recession than their larger competitors, says Jon Reed.
Full article available at Publishing Talk.
