TELEVISION

Sometimes my tweets make The News… (BBC News, 29 January 2010):

PUBLICATIONS

My book Get Up to Speed with Online Marketing: How to use websites, blogs, social networking and much more is a straightforward, step-by-step guide to online marketing for business owners. It focuses on the social media marketing I talk about and run workshops on – blogs, podcasts, video, Facebook, LinkedIn, Twitter and more – but also sets this in the context of online marketing more generally, including websites, search engine marketing and email marketing. There is also advice on marketing strategy, managing time and measuring results. It is  published by FT Prentice Hall in November 2010. Find out more at www.getuptospeed.biz.

Previously I’ve written the following chapters and articles:

“Sell Yourself Online”, The Writer’s Handbook 2009, Palgrave Macmillan (July 2008), pp9-13

Do you have a blog? No? Put down this book immediately and go and start one! Are you on Facebook or MySpace? Go and join now. Feeling more creative? How about starting a podcast, or creating a YouTube video?

When it comes to book promotion, it’s never been so easy and so cost-effective to run your own online marketing campaign. Using social media – free tools used to create and share content online – you can connect with your readers and build an army of fans in no time. That’s just as well, because the bad news is that most publishers are not going to do this for you. Continue reading…

“Time to Talk”, The Deal: The Official Magazine of the London Book Fair, Spring 2008, pp12-15

Trade publishers should learn from their colleagues in the academic sector when it comes to online marketing, says social media expert Jon Reed.

Full article available at Publishing Talk.

“Small and Mighty”, The Deal: The Official Magazine of the London Book Fair, Spring 2009, pp12-14

Contrary to popular belief, small publishers are better placed to survive a recession than their larger competitors, says Jon Reed.

Full article available at Publishing Talk.

QUOTES AND INTERVIEWS

“Apple Turnover” by Danuta Kean, The Deal Online, The London Book Fair, 01 Feb 2010

“Socially Acceptable” by Hannah Davies, The Bookseller, 18 Sep 2008