Category : Books

The Publishing Talk Guide to Twitter

Posted in Books, Writing on July 7, 2011

Twitter is an Internet phenomenon, yet is the social media tool that confuses more than most. With an estimated 500 million users, it is a vital place to reach readers online and promote your books – but where do you start? The Publishing Talk Guide to Twitter tells you all you need to know to get started [...]

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Get Up to Speed with Online Marketing

Posted in Books, Writing on October 28, 2010

My first book, Get Up to Speed with Online Marketing, was published by FT Prentice Hall in 2010. It’s a primer in social media marketing for small businesses, anyone who needs to get to grips with the basics of online marketing. With chapters on all the major social media tools – blogging, podcasting, video, Facebook [...]

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Publishing Talk

The Publishing Talk Guide to Blogging May 14, 2012
The next Publishing Talk Guide is coming soon! And this one is all about the most essential starting point for your social media marketing: blogging. The ebook will explain how to use blogging to: build an online platform for yourself … Read more → […]
Jon Reed
London Book Fair Digital Minds Conference 2012 – Live Blog April 15, 2012
Welcome to the London Book Fair Digital Minds Conference live blog! I’ll be updating every 5 minutes or so, so keep refreshing the page to see the latest action from the conference. Join the discussion by commenting below, or by adding … Read more → […]
Jon Reed

Get Up to Speed with Online Marketing

7 Principles of Social Media Marketing December 5, 2011
Whichever social media tool(s) you use, there are certain unwritten rules for using them. People don’t always like it when you break them. Understanding of the culture of social media is important. If you adhere to the following principles, you shouldn’t go too far wrong: Be authentic, open, transparent. If there’s one thing you take […]
7 Ways to Enhance Your Visibility on Google Plus November 30, 2011
By Karen May Dy on socialmediamarketinggirl.com: There’s a lot of buzz and excitement about Google Plus. I’ve played around with it for the past few months, and observed how people use it. People on Google Plus tend to share valuable content more than they promote whatever products or services they have. Isn’t that a good […]