Posted in Published Articles, Writing on June 1, 2009
This article first appeared in The Deal (the official magazine of the London Book Fair) in Spring 2009 Contrary to popular belief, small publishers are better placed to survive a recession than their larger competitors, says Jon Reed. The worst financial crisis in a century, an international banking collapse and global recession: it is enough [...]
Posted in Published Articles, Writing on June 1, 2008
This article first appeared in The Deal (the official magazine of the London Book Fair) in Spring 2008 Trade publishers should learn from their colleagues in the academic sector when it comes to online marketing, says social media expert Jon Reed. Have you updated your status today? Has anyone written on your wall? Have you [...]
Publishing Talk Get Up to Speed with Online Marketing
