The Publishing Talk Guide to Twitter

Posted in Books, Writing on July 7, 2011

The Publishing Talk Guide to Twitter

Twitter is an Internet phenomenon, yet is the social media tool that confuses more than most. With an estimated 500 million users, it is a vital place to reach readers online and promote your books – but where do you start?

The Publishing Talk Guide to Twitter tells you all you need to know to get started and make the most of the medium – whether you’re a publisher or an author.

Packed with practical advice, tips and real-life examples throughout, this ebook demystifies Twitter and guides you step-by-step to marketing success.

Unlike print books, ebooks are subject to VAT within the EU. Kindle prices include VAT in the EU.

Reviews

Jon Reed’s guide is an invaluable and – crucially – easy to understand map of the world of Twitter and the gateways it offers. I can’t wait to publish my third novel and capitalise on my new-found knowledge.
Sue Cook, broadcaster, author and presenter of The Write Lines (BBC Oxford)

Every author should read this. A brilliant guide to creating a social network presence for a book – tips, tricks and and case studies from the go-to guy in social media.
Celia Brayfield, author and Head of Creative Writing Programme, Brunel University

Highly recommended. An invaluable guide to Twitter that expertly navigates the high seas of effective networking with flourish and wit.
Sarah Such, Founder and Owner of Sarah Such Literary Agency, London

Jon Reed is uniquely positioned as a social media expert with a publishing background to provide relevant and timely information to an industry that needs to find new ways to connect with consumers.
Kate Wilson, Founder and Managing Director, Nosy Crow

See more reviews…

About the eBook

The Publishing Talk Guide to Twitter takes you step by step through the process of planning your strategy, setting up your account and tweeting effectively.

You will learn how to:

  • Get to grips with the ‘New Twitter’ interface
  • Identify your goals and decide on what type of Twitter account(s) you need
  • Decide what to tweet and how often
  • Build a following in your niche community of interest
  • Increase your followers
  • Understand the dos and dont’s of Twitter etiquette
  • Master hashtags and use them effectively
  • Reach out to new readers (and/or agents and publishers)
  • Automatically tweet your blog with Twitterfeed
  • Shorten your links with bitly
  • Tweet a daily online newspaper with paper.li
  • Create Twitter Lists
  • Integrate Twitter with other social media tools to make your reach even more powerful
  • Create buzz around your book with Q&As, twinterviews, giveaways and tweetups
  • Use a range of third-party tools to enhance your Twitter experience
  • Develop a clear action plan for using Twitter as a promotional tool.

You’ll be able to use Twitter effectively to make connections, build a following and promote your book(s) – even if you have never tweeted before.

Includes contributions from:

…and many more, who share their ‘Top Twitter Tips’ in their Twitter Success Stories.

Sample Chapter

Everyone wants to increase their followers on Twitter, right? Find out how by downloading a sample chapter from the ebook. Chapter 15: How to Increase your Followers includes:

  • Three reasons to increase your followers
  • Eight ways to increase your followers
  • A Twitter Success Story showing how @OxfordWords increased their followers.

Download the sample chapter for free – or rather, by paying with a tweet – another tool recommended in the book! Try it out for yourself by clicking the button:

Contents

Acknowledgements
Introduction

Part One: TWITTER FOR AUTHORS AND PUBLISHERS
1. Why Twitter Works for Authors and Publishers
2. Ways for Authors and Publishers to use Twitter
3. How to Use Twitter to Find a Publishing Job

Part Two: USING TWITTER STRATEGICALLY
4. Twitter and the Sales Funnel
5. What Are Your Goals?
6. What Sort of Twitter Account?

Part Three: GETTING STARTED WITH TWITTER
7. Finding Your Way Around Twitter
8. How to Set Up Your Twitter Account
9. Twitter Terminology
10. How to Find People to Follow
11. What do I Tweet?
12. How to use Hashtags
13. How Often Should I Tweet?
14. Twitter Dos and Don’ts
15. How to Increase Your Followers

Part Four: MAKING THE MOST OF TWITTER
16. How to Manage Multiple Twitter Accounts
17. How to Shorten URLs
18. How to Tweet your Blog
19. How to Link Twitter to Facebook and LinkedIn
20. How to Create a Twitter list

Part Five: CREATING BOOK BUZZ WITH TWITTER
21. How to Host a Q&A
22. How to Run a Giveaway
23. How to Organize a Tweetup

Part Six: TWITTER RESOURCES
24. 100 Twitter Tools to Help You Market your Book
25. 100 Publishing People to Follow on Twitter
26. Your Twitter Action Plan
27. Further Reading

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