The sound of summer is the crack of leather on willow to some. To me it means the popping of champagne corks at book launches. Last night’s literary soirée was the launch of Tony White’s Dicky Star and the Garden Rule. I’ve been to al fresco book launches before but, given the weather, I was pleased to [...]
Posted in Blog on March 19, 2012
Imagine no possessions, as a famous multi-millionaire once sang. Not too much of a stretch for my imagination, as pretty much everything I own has now been taken to the tip, recycled, donated to charity shops or put into storage. Maybe it’s the Romany in me, but I’m finding it a strangely liberating experience. Rather than [...]
Posted in Blog on March 6, 2012
Yes, I’ve gone all Annette Bening and decided I will sell this house today. Actually, I have sold this house today, so hurrah for me! It’s a double celebration at the soon-to-be-shifted Reed Towers, since today is also my birthday. It’s my birthday, and I’ll move if I want to. You know how I said [...]
Posted in Blog on March 3, 2012
I was in Edinburgh earlier this week, to speak at a conference. On the way up I had a bit of time to kill at King’s Cross station in London so, rather than have a coffee in Starbucks, I thought I’d try to find The Family Shop. Now, despite having worked in King’s Cross in [...]
Posted in Blog on January 10, 2012
Oh, hello reader. I’m back. How was your festive season? I had a cold, cold Christmas, thanks to a bust boiler. I imagine Dana had a leaky heat exchanger too when she sang that. I kept warm with mulled wine and plug-in radiators. And visiting relatives. The new boiler was installed last week, and I’m enjoying the [...]
Twitter is an Internet phenomenon, yet is the social media tool that confuses more than most. With an estimated 500 million users, it is a vital place to reach readers online and promote your books – but where do you start? The Publishing Talk Guide to Twitter tells you all you need to know to get started [...]
My first book, Get Up to Speed with Online Marketing, was published by FT Prentice Hall in 2010. It’s a primer in social media marketing for small businesses, anyone who needs to get to grips with the basics of online marketing. With chapters on all the major social media tools – blogging, podcasting, video, Facebook [...]
This article first appeared in The Deal (the official magazine of the London Book Fair) in Spring 2009 Contrary to popular belief, small publishers are better placed to survive a recession than their larger competitors, says Jon Reed. The worst financial crisis in a century, an international banking collapse and global recession: it is enough [...]
Small Business Studio is a trading name of Reed Media, and the brand through which I deliver web design and branding to small businesses.
This article first appeared in The Deal (the official magazine of the London Book Fair) in Spring 2008 Trade publishers should learn from their colleagues in the academic sector when it comes to online marketing, says social media expert Jon Reed. Have you updated your status today? Has anyone written on your wall? Have you [...]