Twitter is an Internet phenomenon, yet is the social media tool that confuses more than most. With an estimated 500 million users, it is a vital place to reach readers online and promote your books – but where do you start?
The Publishing Talk Guide to Twitter tells you all you need to know to get started and make the most of the medium – whether you’re a publisher or an author.
Packed with practical advice, tips and real-life examples throughout, this ebook demystifies Twitter and guides you step-by-step to marketing success.
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Jon Reed’s guide is an invaluable and – crucially – easy to understand map of the world of Twitter and the gateways it offers. I can’t wait to publish my third novel and capitalise on my new-found knowledge.
Sue Cook, broadcaster, author and presenter of The Write Lines (BBC Oxford)
Every author should read this. A brilliant guide to creating a social network presence for a book – tips, tricks and and case studies from the go-to guy in social media.
Celia Brayfield, author and Head of Creative Writing Programme, Brunel University
Highly recommended. An invaluable guide to Twitter that expertly navigates the high seas of effective networking with flourish and wit.
Sarah Such, Founder and Owner of Sarah Such Literary Agency, London
Jon Reed is uniquely positioned as a social media expert with a publishing background to provide relevant and timely information to an industry that needs to find new ways to connect with consumers.
Kate Wilson, Founder and Managing Director, Nosy Crow
About the eBook
The Publishing Talk Guide to Twitter takes you step by step through the process of planning your strategy, setting up your account and tweeting effectively.
You will learn how to:
- Identify your goals and decide on what type of Twitter account(s) you need
- Decide what to tweet and how often
- Build a following in your niche community of interest
- Increase your followers
- Understand the dos and dont’s of Twitter etiquette
- Master hashtags and use them effectively
- Reach out to new readers (and/or agents and publishers)
- Automatically tweet your blog with Twitterfeed
- Shorten your links with bitly
- Tweet a daily online newspaper with paper.li
- Create Twitter Lists
- Integrate Twitter with other social media tools to make your reach even more powerful
- Create buzz around your book with Q&As, twinterviews, giveaways and tweetups
- Use a range of third-party tools to enhance your Twitter experience
- Develop a clear action plan for using Twitter as a promotional tool.
You’ll be able to use Twitter effectively to make connections, build a following and promote your book(s) – even if you have never tweeted before.
Includes contributions from:
- Sarah Salway on how Twitter propelled her book into the top 250 in the Kindle charts
- Lucy Coats on how she makes the most of Twitter as a children’s author
- Suzanne Collier on how to use Twitter to find a publishing job
- Nick Belardes on his experience of producing the first Twitter lit novel
- Johanna Harness on the success of the #amwriting hashtag
- Oxford University Press on how they gained thousands of followers for their @OxfordWords Twitter account
- Waterstones booksellers on the benefits they gain from running ‘twinterviews’
…and many more, who share their ‘Top Twitter Tips’ in their Twitter Success Stories.